Chip-and-PIN Creates Tech Dilemma

Aug 08, 2014

As the October 2015 deadline for the transformation of U.S. credit and debit cards from the current magnetic stripe cards to smart cards embedded with an EMV (Europay, MasterCard, and Visa) chip approaches many issuers will likely choose the chip-and-signature option for credit cards instead of chip-and-pin which is safer more common in other countries.

Issuers have stated that chip-and-pin technology poses challenges that could make the transition difficult. Also, many issuers reported that they don’t have the ability to process online chip-and-pin transactions. In addition, issuers want to keep the transaction flow similar for customers to ensure that their credit cards remain in use.

There is little debate that both methods are much safer than the current one. Chip-and-signature and chip-and-PIN EMV create a unique code for each transaction making it secure. Chip-and-pin however takes the security a step further protecting against situations such as loss and theft.

The essence of the debate between the two comes down to business operations. Economically many issuers feel that chip-and-signature provides the safety and security required while not creating unnecessary expenses.

Two giants in the industry, Visa and MasterCard, have taken opposing views. Visa supports the chip-and-signature option in an effort to not risk consumer backlash, while MasterCard is vying for the chip-and-pin option in favor of the stronger security it provides. There are also many merchants that support chip-and-pin technology based on the argument that the move to EMV should elect the most secure technology.

Either way, a change in technology will require upgrades. Many merchants’ systems, terminals, software, and hardware will all have to be updated. While the upgrades will be cumbersome they aren’t impossible and many see them as necessary for the safety of card transactions.

Tech support will certainly become critical as these changes are made to the systems. Tech support businesses will likely see an increase in their business.  A tech support merchant account would allow a business to process transactions easily and quickly.

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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