Challenges Faced by Internet Marketing Companies

Jan 30, 2015

Starting an internet marketing company can be a profitable venture for the right entrepreneur. If you are internet savvy, persistent, and well connected, the opportunities to be successful are endless. Still there are some challenges that businesses have to face in order to make an impact on their desired customer base and make their fortune.

Establishing an Office

It may seem counterintuitive for an internet marketing company to establish a physical office, but if you live in an internet marketing hub, having an actual office where customers can sign contracts or view demos can separate the fly by nights from the evergreens. However, if you have to travel in order to meet clients then having a physical office is impractical.

Social Media Management

Having a website is not enough to stay competitive in the internet marketing industry. Creating and executing a potent social media strategy will keep your business connected to your customers. Twitter, Instagram, Tumblr, and Facebook are just a few social media sites where you can create and maintain brand recognition.

Multi-Use Devices

One of the biggest challenges facing internet marketers is bridging the gaps between the many personal devices that potential customers may use to access their services. It is no longer acceptable to rely on a nice looking website to be the main point of contact for your business and services. Innovative internet marketing companies invest in mobile application creation, or at least in making your websites mobile friendly. These types of integration are essential to increasing sales.

Getting Traffic

Ensure that your website is optimized for search engines. Your internet marketing business will never get off the ground if no one can find it. Unique, quality content and pre-defined keywords will drive more traffic to your website. If optimized content is not increasing traffic to your business, try adding pay-per-click advertising.

Getting Customers to Sign Up

The goal of your business is to get customers to buy your products or subscribe to your service. When customers land on your webpage, make it very simple for them to sign up for more information or exclusive deals and promotions. This will keep them tethered to your business by harvesting email addresses or phone numbers, as communication channels for promotions, coupons, or annual newsletters.

Another common challenge internet marketing businesses face is finding a dependable and experienced payment processor to handle their customer transactions. eMerchantBroker.com is the number one payment processor for your internet marketing merchant account. Our experienced associates will create and manage your account with precision and skill, enabling your customers to make purchases directly from your website using multiple payment options. Call 1-800-621-4893 or click below to find out how we can help you grow your business.

 

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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