Cashing In with Mobile Commerce

Apr 14, 2014
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The time has come for merchants to take consumer convenience and security to the next level, and mobile marketers may have found a way to make payment processes faster and more convenient for merchants and their customers.

Yowza, a mobile marketing brand by Spindle Inc., has launched a new and creative reseller program that gives merchants a way to send consumers digital coupons and offers to their smart phones.  Yowza is also developing a payment mechanism that customers can use at the point of sale called the Yowza wallet. Spindle Inc. chief executive, Bill Clark, says the merchant will access a mobile POS system which activates a Quick Response code from the Yowza server to the consumer. The consumer then opens their Yowza wallet, selects the credit card they want to pay with, and then scans the QR code to process payment.

“The idea is for consumers to get a coupon and use their smart phone to make a purchase,” Clark tells Digital Transactions News. “We built an ecosystem to make that happen.”

Merchants can either pay $99 per month for platform and marketing technology licenses, or $59 for the platform and $49 for the platform, when sold separately.  Resellers can receive up to a $200 fee for each merchant they sign up.

Not all mobile commerce services will require merchants to install new equipment. Loop, a mobile payment company in Boston, offers a service using magnetic induction to connect to a magnetic stripe reader. A consumer with a Loop wallet app can pay with a card by simply holding a Loop phone case or fob next to the magnetic stripe reader. This creates a magnetic induction field that prompts the stripe reader to send out the card number for authorization.

Henry Helgeson, chief executive of Merchant Warehouse, states that the best way to jumpstart a relationship between merchants and mobile companies is through independent sales organizations and acquirers. “The way to accelerate adoption is through the ISO, which can drop directly onto the merchant countertop,” Helgeson says, “There are two ways mobile commerce companies can get to merchants. One is to incorporate an ISO and acquirer sales channel, or through direct distribution. If you choose direct distribution, it might be more difficult to reach merchants.”

If a mobile commerce organization goes through an ISO, they will avoid the expense and hassle of connecting their offers to an existing POS, since this relationship already exists between ISOs and acquirers.

Total Merchant Services (TMS) realized the value of going through an ISO when it created a tablet based POS system with mobile offers called Groow. Groow was developed in-house and uses Fanminder, a mobile and social marketing tool that TMS designed. The tool is poised to help merchants grow their businesses by offering them a variety of commerce tools from a tablet POS system to a card reader for smart phones.

Merchants who want to grow their business can’t settle for traditional payment processes any more.

Contact eMerchantBroker to cash in with mobile commerce

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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