E-cigarette sales are rapidly climbing. According to an article by Gabrielle Karol of Fox Business, “Wells Fargo Securities analyst Bonnie Herzog says as long as regulations don’t slow down the industry, e-cig usage could soon surpass that of conventional cigarettes.” With more and more people questioning just how bad conventional cigarettes are for you, more and more are trying out e-cigs.
In an article by Melanie Balakit, Capital News Service, a story unfolds concerning Annapolis businessman, David Purdy. He started smoking at the age of 15 and, for years, tried to kick his addiction to traditional cigarettes. Finally, at the age of 47, he tried e-cigarettes. “Within a month, I started feeling the health benefits of it,” Purdy said. “I started tasting food again much better, started breathing much better. … I could feel my body responding to not smoking anymore.” After finally conquering his smoking habit, Purdy opened his own e-cigarette store. Purdy is just one of many examples of this successful and growing industry.
The e-cigarette industry is booming, but the industry is also considered a high risk merchant processing business. This means obtaining a merchant account can be difficult, but you will need one. It is true that traditional cigarettes have more health hazards, but e-cigarettes still bring concerns. First, there are laws that prohibit e-cigarettes from being sold to minors. Secondly, deceptive marketing practices are an issue. Third, high chargeback ratios add to the high risk profile. And, finally, the FDA has not made a final ruling on e-cigarettes. All of these factors make it difficult to receive an e-cigarette merchant account.
Another issue facing the industry is the looming tax topic. Many are concerned that taxes will be implemented that are so out of control that only the wealthy will be able to afford e-cigarettes. In Balakit’s article, she quotes Wells Fargo Securities analyst Bonnie Kerzog’s thoughts on this, “If e-cig innovation is stifled, in our view this could dramatically slow down conversion from combustible cigs, which would ultimately result in net negative public health impact; clearly, this would be in direct opposition of the agency’s goal.”
Some are worried that there is a lack of control on e-cigarettes because the actual amount of nicotine on the labels could be inaccurate. On the other hand, e-cigarette users insist that they e-cigs were the only method that allowed them to quit smoking.
As more and more “vapor lounges” appear to support the use of e-cigarettes because more and more places are banning them, most users say they understand and respect others by being cautious where they use this product. Only time will tell whether e-cigarettes are really better health wise than traditional cigarettes.
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