Best Strategies to Handle Data Breaches

Oct 16, 2014
data-breaches-notificationIn the wake of a major wave of data breaches in the United States, many organizations are re-examining their communication strategies. While there is no good way to tell customers that their financial information has been compromised, many business entities and banks have discovered a few processes and procedures that make this important communication more productive for financial institutions and less scary for consumers.

Notifying consumers that their sensitive information has been hacked is difficult and embarrassing for all financial institutions. However, some notification methods are extremely outdated and leave consumers feeling confused and afraid. One of these methods is the evasive robo-dialer notification that is impersonal and possesses little to no information on how consumers proceed after a data breach. Often times, consumers are left wondering which cards were compromised, what information was taken, or who to contact with questions. While large national chains will inevitably have to resort to robo-dialer notifications in order to notify all of their customers, progressive banks are spending a lot of time and resources on well thought out and tested scripts that reassure consumers that their money is safe, and tells them what to do next.

A growing number of financial institutions are also investing in spokespeople who specialize in communications with the media in case of a data breach. These spokesmen are critical to how the public perceives a particular bank by clearing up confusion, relaying important information about developments, and disputing or correcting media speculation. In addition, savvy banks engage all players who will have to engage with the public in the case of a security breach. Not only is IT trained in customer interactions, so should CEOs and other critical management staff.

In an era where security breaches are prevalent, financial institutions must create solid communication strategies that notify consumers of breaches, but also relays all pertinent information to them, gives financial institutions the opportunity to positively interact with the media, and reassure consumers that their money is still safe with their company.

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When customer information is breached, their money and investments are also in jeopardy. If your company is classified as a “high risk” business, such as a timeshare business, you deserve to have protection against security breaches just like low risk merchants. eMerchant.Broker.com offers ultimate security and protection for your timeshare merchant accounts. Our account managers work around the clock to protect the financial data of your customers.

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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