ATM Out-of-Network Fees Are Hurting Your Customers

Oct 16, 2014

Many small businesses have dropped their merchant accounts and have switched to a “cash only” payment method after the recent hacking jump. While this may be easier for the merchant, it is difficult for the customer, and in more ways, than you initially thought. So, before deciding to drop your merchant account, especially if you have a “high risk” business, there are a few things that you need to consider.

First off, the vast majority of people do not carry cash, especially large amounts of cash for a purchase. This is not only an inconvenience, but it could also be costly for your business. Many would rather turn away than find an ATM to get cash. However, those who are willing to find an ATM to take out cash are liable to end up being charged for using an ATM that is out of their network. While the charge may be only a few dollars per transaction, this could easily add up if your customers frequently return, such as a life coaching business. These businesses tend to have their customers return every week or every few weeks, and the few dollar charges easily becomes quite a large sum that is unnecessary.

What you need to do is to obtain a life coaching merchant account. Very few companies offer this, and it is important that you vet the company before you choose one. One of the best is EMB. We at EMB know that security is a top priority for your business, and we provide top-notch security and terminals for your customers’ safety. We also provide you the ability to combat fraudulent charges with our chargeback suite. It not only helps you determine if a charge is actually fraudulent, but it also helps you keep chargeback fees low. This also helps your customers, as it can help you from raising prices, due to a chargeback fee overload.

For more about merchant accounts with EMB, contact us today!


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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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