Apple Pay For The Web Is On The Rise

Jan 11, 2017

According to a report from SimilarTech, a Web analytics firm, Apple Pay on the Web has become quite popular. SimilarTech’s platform tracks more than 30 million web pages per month and shows that Apple Pay has turned into the 5th most popular payment platform used by eCommerce websites ranked in the top 10.000. It is the 5th most widely-used payment platform among 100k websites as well.

As for PayPal, it’s on 2.36% of the mentioned sites. Then come PayPal Subscribe with 0.98%, Stripe 0.355, Braintree 0.32%, and Apple Pay 0.25%.

If you’re among merchants doing an online business, consider turning to  to open a safe and secure merchant account for your company. EMB is voted the #1 high risk payment processor in the United States and has an A+ rating with the Better Business Bureau (BBB). EMB is one of Inc 500’s Fastest Growing Companies of 2016 and is rated A by Card Payment Options.

Since September 2016, Apple Pay has only been available for the Web and mobile Web. The data shows Apple Pay on the Web is ahead of Google Wallet, Amazon Payments, and more than 50 other online payment options given the top 10.000 websites tracked by the mentioned Web analytics firm. Apple Pay holds the 5th position at 0.11% among the top 100k websites.

Apple Pay on the Web was launched only in September and isn’t that much popular in total as compared to its competitors. However, current statistics shows that soon Apple Pay could surpass its competitors and take PayPal’s market dominance.

SimilarTech’s marketing director, Daniel Buchuk notes Apple Pay has had a “meteoric rise” with regard to how challenging it was to get sites adopt payment platforms and the time its competitors have had to establish themselves.

According to SimilarTech, Apple Pay is being used as a payment option on 1.035 sites. To compare, PayPal is available as a payment method on over 1 million sites and Stripe on over 38.000. The fact that Apple Pay is in the top 10.000 speaks quite well for the company.

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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