Adult Stream Content Marketing Tactics

Aug 06, 2015

The adult industry is impressionistic at best. Most of the participants are private entrepreneurs or freelancers under no obligation to disclose anything. Yet, the porn industry is remarkably growing by the day and people who have been able to remain smart in their businesses are raking in millions annually.

A 2012 survey by showed that annual revenues in the industry stood at $5 billion worldwide. This included sales and rentals of DVDs, video-on-demand, membership-based earnings, and live webcams, pay-per-view movie both on cable and on satellite.

Considering that this was three years ago, you can only imagine that such figures have increased by now. However, that doesn’t seem to be the case. Recent stat showss that that industry has taken a hit in the recent past and average sales are declining rather than increasing. DVD sales, for example, have dropped significantly due to piracy and the enormous amount of free offerings
online. Even rentals have taken a big hit.

“The market is evolving,” says Jason Maskell, a former make-up artist. “The industry is becoming innovative. In the past few years, we have had to change in response to free content.” Jason is currently trying to launch a crowdfunding platform (AdultXfund) that can be used by the adult industry. He hopes that crowdfunding would provide an alternative source of finance to traditional banks which, he says, are “highly capricious” when lending to businesses in the adult sector.

Those who have remained profitable in the industry are bullish on the future of the market. They all agree that times are hard and that industry players need to find innovative ways if they are to increase revenue. However, they also think that if entrepreneurs in the industry can stay on their feet and look at alternative sources of revenue then it can only be a matter of time before they were celebrating success.

A few options currently being explored include social media, mobile technology, and expansion into live webcams and online dating. Those who are already earning through live webcams use adult stream merchant accounts to receive payment from consumers. Just like the rest of the entertainment industry that has been hit hard by digital distortion, strong branding is essential to for a rewarding success. The distortion has had a profound effect on the rates paid to performers and models.

“You need to find six or seven revenue streams in order o stay up,” says Maskell. “Otherwise you may be closing down soon.”

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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