Adult Merchants Take Note: There is now a Wearable Dating App

May 26, 2015

Apps come in all forms, but the newest craze in the US takes the cake. It is a wearable dating app, which comes directly to you on your smartphone. Of course, there are dating websites, but when someone wants to find a date quickly, or on their lunch break, or while sitting in rush hour traffic, there is no better way a than dating app. Big shots in the online dating industry have quickly opened their own apps to supplement their websites. This is big news for those existing adult merchants, as well as those who want to get into the industry.

The daring website and app industry can be complicated. There are thousands of websites, and many apps that range from all-inclusive dating to niche dating. While niche dating sites can bring in bigger prices per user, all-inclusive apps and sites such as Match.com tend to garner more traffic. Maybe it is the name recognition or the all-inclusiveness, but whatever it is, it works. Regardless of what type of dating website and/or app you invest in, you need to make sure that your adult merchant account is up to code. This may means switching to a new provider, or it may mean negotiating the terms of your existing contract. Whatever it is, it can be nerve wrecking, and can cause some to stay where they are in the industry and not advance forward.

This should not happen to you or any adult merchant account holder. You should be able to switch providers if you choose, and you should be able to add on the app to your existing website. Adult merchant accounts are in the “high risk” category, which makes finding a merchant account hard in the first place. However, if you look around, call around, and do your research, you can obtain an account with one of the best. There are a few in the industry who really know the ins and outs, and have the records to back it up. One of these is EMB. Whichever you choose, know that it may be the most important business decision you make, as a good merchant account can help a business, and a bad merchant account can break a business.

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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