Adult Merchant Accounts Can Be Charged Excessive Rates

Jul 31, 2014
4449813_maxThe technical revolution has never stopped and entrepreneurs and business owners are trying to vie for a piece of a very lucrative pie. Online dating is not new, but lonely singles are being bombarded every evening by television advertising promising dates, relationships and marriages to those who join their sites. There are national clubs as well as local match-makers and specialized sites for those over 50 as well as singles with religious affiliations.

According to Yahoo! Finance, over 40 million people in the United States alone have tried online dating and one in five relationships now begin online worldwide, according to the Huffington Post. The online-dating industry produced $2 billion in revenue in 2012 and is forecasted to see continued growth over the next five years, according to PR Web.

Yet those who want to set up a merchant account for dating sites with recurring billing usually find themselves in the category of a high-risk merchant like the adult merchant accounts.

Finweek say that ‘the word ‘sex’ is the number one search term typed into search engines worldwide. Over 28 000 Internet users view online porn every second’.

Tom Rhinelander, a Forrester Research director, says that his company’s researchers have given up trying to put a value on the sex industry. One figure estimated US annual revenue in 2011 to lie somewhere between $5 billion and $15 billion. In 2012, CNBC claimed that US porn generated approximately $14 billion in revenue per year. If a business can get a traditional credit card processor to even consider its account, the processing fees will be astronomical.

With such an astonishing amount of money being spent on online dating and online adult sites, why does the establishment consider adult merchant accounts high risk? One reason is that what they sell goes against the mainstream morals. Yet the sheer volume of the industry indicates that more individuals are viewing these sites, joining the clubs and purchasing merchandise than the moral majority believes. The purchase of toys, lingerie and fetish costumes on line are popular because they are anonymous and unless a neighbor opens your package, no one knows your business.

Some credit card processors shy away from adult merchant accounts because they fear credit card chargebacks. However, there is an adult merchant account processor who has no problems with opening an adult merchant accounts as long as chargebacks remain under three percent.

Anyone in this industry needing to set up a new account or wishing to change processors due to excessive fees should look into a credit card processor that specialized in high risk merchant accounts. There are secure payment gateways and every service is PCI compliant. Fees are reasonable and much lower than the competition.

If you are in the market for an adult merchant account, call us today to discuss your benefits.

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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