A Comprehensive Solution: Fast Payments And Total Fraud Protection

Jun 18, 2020

If you are looking for a comprehensive fraud solution, look no further than EMB.

Credit card fraud continues to plague merchants and customers alike. As criminals are becoming more sophisticated and innovative with their tactics of stealing financial information for unauthorized transactions, more has to be done to thwart their efforts. 

With the introduction of EMV credit cards, brick and mortar retail establishments have been able to scale back on fraudulent activity. However, this chip technology does absolutely nothing to protect online purchases. 

Experts have estimated that eCommerce credit card fraud could potentially hit $25.6 billion in 2020. 

What Can Merchants Do To Protect Themselves And Their Customers?

Customers are looking for two things from online merchants. One – they want a quick and convenient way to make their purchases. And Two – they want their payment information to be safe and secure.  Luckily, eMerchantBroker.com or EMB has got you covered. 

EMB offers not only fast payments but a complete fraud solution all in one package. EMB utilizes a customizable rule strategy developed to resolve the most complex and elaborate “fraud use cases”. It also includes a simple user interface created specifically for the particular needs of the merchant. 

A reputable merchant account provider has a proven team of knowledgeable and supportive staff. EMB has a “best-in-class” account management team that is equipped and ready to support, train, and offer conversion optimization. 

As an online merchant, you also need a provider that can move at lightning speed for the rapidly changing online world. You can be assured that EMB delivers advanced fraud protection at the speed critical for digital business.

A Proven Track Record

EMB’s extensive network of data has been amassed over the past 12 years, working with 6,500 merchants across a wide variety of industries. Billions of transactions have been fed through models, detecting a diverse variety of fraud.

According to a 2017 LexisNexis study, the decline in fraud rate had a domestic average of down to  2.8% while EMB experienced a decline rate down to .78%.  The international average was still a whopping 7.6%.  The industry chargeback rate was at 1.36% while EMB got it down to only 0.11%.

How Does EMB Work?

How EMB works is that EMB has a device collector API that creates a unique digital persona that triggers real-time analytics in order to detect and stop fraud. 

With the use of sophisticated feature engineering and dynamic models running at the same time,  EMB can detect features that are applicable to payments fraud. EMB connects single transactions to a vast data network. It swiftly detects anomalies, provides link analysis, and it also evaluates and weighs features in order to provide an accurate and effective payments score, called an Omniscore. 

EMB also offers Advanced AI, which is trained to recognize patterns that have not been detected before. EMB’s AI is equipped to detect sophisticated, complex, and automated fraud in a matter of milliseconds. EMB’s AI can also detect new and emerging payments fraud attacks long before merchants are impacted by chargebacks. It enables an instant response, “at the speed of digital business”. 

You Have A Solution

As credit card fraud continues to soar and compromise millions of customer credit cards, hitting merchants with chargebacks, and a host of other headaches, it’s time that merchants seek more sophisticated and aggressive solutions to sidestep a host of negative repercussions.

With EMB’s proven track record and innovative AI solution, you can rest assured that your customers and your payments will remain uncompromised.

Let us help you get a high risk merchant account today!

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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