8 Reasons to Use a Mobile App for Your Beauty Salon

Apr 17, 2018

Approximately $3,756 is spent by women annually for enhancing their appearance with products and a day at the salon. Even so, one of the biggest challenges for businesses in this industry is customer retention. The solution? Many are turning to apps to produce happy, loyal customers.

Were you aware that apps contribute more than $40 billion to the beauty industry? Proof that app-based businesses are expanding with remarkable and impressive success. The following are 8 ways you can use an app to pull ahead of the competition and grow your small business:

1. Easy Booking. Thanks to raid-fire email responses, you and your clients can confirm that the appointment has been put in place.

2.  Appointment Reminders. The app will not only let your clients know that their booking is coming up, but also remind them of a need they might have forgotten about. You can also make this strategy more effective by adding a more personal touch – just a few minutes later, you can send a personalized note to your client.

3.  Product Gallery. You can provide a product gallery for clients to browse through, along with tips on how those products are used. Your client can find great ideas on how to maintain the hairstyle or manicure appearance they received at your business. The app also provides the perfect setting to feature some of your favorite products.

4.  Customer Loyalty Programs. Through the app, you can reward your customer each time they purchase one of your services.

5.  Referral Rewards. You can also use the app to reward clients for referring your business to friends and family. While it is true that word of mouth is a tried-and-true way to spread the word about a business, they will be even more motivated if you provide them with incentives, like discounted services or free products.

6.  Reviews Engine. Similar to referral rewards and loyalty programs, you can also use the app to encourage clients to leave positive reviews – giving you free advertising.

7.  Extra Features. A great opportunity to showcase your services and products, you can also include a style library with photos of you and your staff’s best work.

8.  Tracking and Payment. The app can also track your customer’s billing details, manage cashless payments and store information in the database.

How to Get Started – Get Online, Go Digital

To dive into the world of business apps, you will need to start with a website. Your website should tell your story and introduce you to potential clients. It should also highlight all the services you offer and the products you have available. Don’t forget to also include links to your social media pages so visitors can read reviews. If you are ready to take the next step in e-commerce, you can also setup a shopping area for clients to purchase their favorite beauty products. And, of course, include a link where your clients can download your new, mobile app.

Where You Can Find Industry Leading E-commerce Services

If you seek secure credit card processing and salon merchant services at the lowest possible rates, consider working with the team at emerchantbroker.com. EMB has been voted the #1 high risk processor in the US and is rated A+ by the BBB. Thanks to a partnership with Verifi and Ethoca, EMB offers unmatched chargeback prevention and protection services in the industry. Your clients can enjoy your products and services, while also taking advantage of multiple payment options. EMB offers a full support platform, and a wide range of payment gateways, business funding, POS and check processing solutions.

To learn more or to apply for safe payment processing solutions, contact EMB today.

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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