Risk assessment should be part of your everyday life if you want to be a successful business owner. And the process should be well thought out when setting up an e-commerce store.
You want to identify all potential dangers and loopholes early to prepare adequately.
Still, risk assessment is a never-ending process. Why? Because the e-commerce business environment is ever-evolving.
But, managing these risks during e-commerce web development can mean a smooth start.
The Most Common Ecommerce Mistakes to Avoid
So, without further ado, let’s jump right in.
- Failure to Train and Educate Your Team
Only a well-trained and savvy team can discover potential dangers and avoid them. Besides, your team must handle clients well and take care of the different parts of the business. Untrained staff can threaten to ruin your bottom line.
- Ignoring Payment Security
Understand how web-only payment systems work and the fraud profile in your sector. With such knowledge, you can partner with the right payment gateways. Also, you will learn the best practices in e-commerce payments, such as handling customer payment data, etc.
- Wrong Website Content
Everything from your landing page to your blog section must be correct to ensure seamless user experience. Include relevant sections such as FAQs, Return & refund policies, Checkout procedures, Contact Us page, etc.
Strategic and customer-friendly placement facilitate easy and quick navigation.
- Poor handling of customer payment data
Consumer data security is a primary concern among customers. Many customers won’t buy from you if they doubt your ability to protect their payment information.
Build a secure transaction process that verifies all card-owner data and scrutinizes Card Not Present transactions thoroughly.
- Poor Authentication Process
Weak verification procedures during transactions and payment data authentication might lead to fraud. Use robust security defenses and multiple layers in the various verification stages.
- Failure to protect your e-commerce Merchant Account
Maintain a secure merchant account by keeping away fraudsters who want to hack your payment gateways and shopping carts. Make sure to partner with reliable providers who focus on security.
- Ignoring PCI/DSS Compliance
Regulations like Payment Card Industry (PCI) & Data Security Standards (DSS) dictate the security walls that guard customers’ data. Ignoring such measures will mean operating out of compliance. So, you will have to account for any breaches and the resulting losses.
- Failure to Track and Fix Unnecessary Chargebacks
Proper chargeback tracking and handling are essential if you want to maximize your revenue. Come up with proactive approaches that track and settle customer grievances vigilantly.
Avoid these e-commerce mistakes to ensure a smooth rollout and operation. Please bear in mind that this list is by no means comprehensive, but at least prepares you for the potential bumps you may face along the way.