8 Deadly Mistakes People Make When Building an E-Commerce Site

Aug 21, 2020

Risk assessment should be part of your everyday life if you want to be a successful business owner. And the process should be well thought out when setting up an e-commerce store.

You want to identify all potential dangers and loopholes early to prepare adequately.

Still, risk assessment is a never-ending process. Why? Because the e-commerce business environment is ever-evolving.

But, managing these risks during e-commerce web development can mean a smooth start.

The Most Common Ecommerce Mistakes to Avoid

So, without further ado, let’s jump right in.

  • Failure to Train and Educate Your Team

Only a well-trained and savvy team can discover potential dangers and avoid them. Besides, your team must handle clients well and take care of the different parts of the business. Untrained staff can threaten to ruin your bottom line.

  • Ignoring Payment Security

Understand how web-only payment systems work and the fraud profile in your sector. With such knowledge, you can partner with the right payment gateways. Also, you will learn the best practices in e-commerce payments, such as handling customer payment data, etc.

  • Wrong Website Content

Everything from your landing page to your blog section must be correct to ensure seamless user experience. Include relevant sections such as FAQs, Return & refund policies, Checkout procedures, Contact Us page, etc.

Strategic and customer-friendly placement facilitate easy and quick navigation.

  • Poor handling of customer payment data

Consumer data security is a primary concern among customers. Many customers won’t buy from you if they doubt your ability to protect their payment information.

Build a secure transaction process that verifies all card-owner data and scrutinizes Card Not Present transactions thoroughly.

  • Poor Authentication Process

Weak verification procedures during transactions and payment data authentication might lead to fraud. Use robust security defenses and multiple layers in the various verification stages.

  • Failure to protect your e-commerce Merchant Account 

Maintain a secure merchant account by keeping away fraudsters who want to hack your payment gateways and shopping carts. Make sure to partner with reliable providers who focus on security.

  • Ignoring PCI/DSS Compliance 

Regulations like Payment Card Industry (PCI) & Data Security Standards (DSS) dictate the security walls that guard customers’ data. Ignoring such measures will mean operating out of compliance. So, you will have to account for any breaches and the resulting losses.

  • Failure to Track and Fix Unnecessary Chargebacks

Proper chargeback tracking and handling are essential if you want to maximize your revenue. Come up with proactive approaches that track and settle customer grievances vigilantly.

Final Words

Avoid these e-commerce mistakes to ensure a smooth rollout and operation. Please bear in mind that this list is by no means comprehensive, but at least prepares you for the potential bumps you may face along the way.

Let us help you get a high risk merchant account today!

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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