6 Elements To Consider When Choosing A Payment Gateway

Nov 25, 2020

According to The Payer’s “Payment Methods Report 2019”, it was found that 86 percent of customers use both their credit cards and debit cards to make their online purchases. When it comes to making a purchase, more than 60 percent claimed that this same method was their preferred form of payment. 

The primary goal behind payment gateways is to make certain payment processing is secure, seamless, and streamlined. With the number of e-Commerce websites growing exponentially, there is no shortage of payment gateway providers. However, there are some important factors to consider before choosing a payment gateway. Take a look at these six elements before researching and selecting your payment gateway.

6 Elements To Examine Before You Choose A Payment Gateway

  • Ensure Your Customers Feel Safe And Protected.

It is now expected that your business, regardless of its size, should provide the highest level of security on its website. Therefore, an important consideration to look out for in a payment gateway is to ensure that it is certified in following the information security standards such as PCI-DSS. Administered by the Payment Card Industry Security Standards Council, the PCI Standard is a mandate required by major credit card brands. 

  • Consider The Fees And Your User Agreement.

Payment gateway prices vary widely and are based on a variety of factors including: the type of transactions the business carries out, the frequency of transactions, the consistency of revenue, and the type of markets the business targets. 

Equally important is determining how your particular business model corresponds with the payment provider. Specifically, take a look at the payment gateway’s fee structure. There are some that involve setup fees as well as contracts. They might even have clauses within their contract that charge transaction fees if a transaction volume or number of orders is not fulfilled. 

  • Efficient Transactions.

According to SalesCycle, the average rate of cart abandonment is 75.6% worldwide. This high average is seen across all industries. It has been a clear struggle for marketers to lower this number in the past few years. 

One of the best ways to reduce shopping cart abandonment is to give customers a clear, straightforward checkout process. If the payment process is clunky and inefficient, demanding that they register, or make it too obvious that they are being re-routed to a third-party site, they will go away. 

  • Simplify Checkout Across All Devices.

According to Barilliance’s research study, mobile phones carry the highest abandonment rate of all devices. The average rate is at 85.65%. Many companies are still failing to optimize their websites for the use of handheld devices. Therefore, make sure your payment gateway can accommodate different mobile devices as well as networks.

  • A Myriad Of Features To Choose From.

Depending on the needs of your business, a payment gateway provider may have a variety of features to offer. For instance, if your customer base is worldwide, your payment gateway should offer you a “global solution”. This entails accepting a variety of credit cards, debit cards, as well as currency.

Payment gateways, outside of just securely processing payments, should offer you more ways to support your business such as chargeback management, electronic invoicing, text/email reminders for customers, just to name a few. 

  • Simple Integration. 

Seek a payment gateway that is easy to integrate, is not time-consuming, or extremely complicated to set up. The right payment gateway should be one that does not interrupt or slow down your customer’s user experience on your website. It should facilitate the way customers make payments, based on their preferred payment method. 

Knowledge Is Power 

Choosing the right payment gateway for your e-Commerce business is an important step in ensuring that your customers’ payments are safe and secure, keeping both customers and your bank account satisfied. 

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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