5 Ways to Make Your E-commerce Business

Nov 09, 2015

Every year the ecommerce economy is expected to grow exponentially. Opportunities to invest online are never ending. It is an exciting time to be an entrepreneur and a good time to get in on the base floor of ecommerce businesses. Total estimated ecommerce retail sales in America came in at $3.19 trillion for 2014, which was about 9.5 percent of total U.S. sales. But these numbers pale in comparison to future projections for the next three years. If you have a business and are not online, you are missing out on major profits. The following are critical tips for ecommerce success.

1.  Don’t Rush

One of the biggest mistakes a business can make is launching too soon. You only get one chance to launch. Avoid revealing the final product until you’ve completed all the necessary steps like SEO, content marketing, paid advertising, social media, etc.

2. Do Frequent Troubleshooting

Before launching your ecommerce business, invest in testing and analytics. Approach your website like a customer. Is the website visually appealing? Is the site easy to navigate? Is all the information about products and services displayed? Figure out what’s working or not working and why.

3.  Focus on the User

Since the user cannot touch, smell, or wear the products when shopping online, your website must have great photos and product descriptions that make up for these shortcomings. In addition, offer competitive pricing, complimentary services like free shipping, and make checkout simple and user-friendly.

4. Use Social Media

Social media is a vital part of the ecommerce business. It gives you a direct line to your customers and vice versa. The best way to know how your company is performing is to talk to your customers. Plus annual engagement with customers creates loyalty.

5. Go Mobile

Tablets and smartphones will play an increasingly large role for online merchants. Consumer spending on mobile jumped from $204 billion in 2014 to $626 billion in 2018. If your business is not laying the groundwork for mobile sales, then it will be irrelevant in three to five years.

EMB has helped many online merchants expand their customer base and increase sales. Now online merchants can have sustainable profits in this new era of ecommerce. Your business will need competent and progressive payment processing to stay competitive in the coming years.

Let us help you get a high risk merchant account today!

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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