5 Ways to Boost Customer Mobile Engagement

Jun 20, 2018

Mobile is more than here to stay – it is taking over. Many consumers no longer use a laptop as their main device, in or out of the office. Tablets and smartphones are not only the device of choice for online shoppers, but also for inside the office. If your business has an online presence, you know how important it is to be conscious of the engagement level of visitors to your website, the users on your app and on creating a positive user experience.

However, even if your website works on mobile, that does not mean that your online presence is fully optimized for mobile customers. If you feel like your mobile engagement could use some attention, it is time to make a few changes to boost mobile engagement and keep your customers happy and coming back.

Consider the following 5 tips for better mobile customer engagement:

1.      Keep the Experience Simple

To ensure the experience is as positive and convenient as possible, it is important to keep things as simple as possible. Mobile users are not only using a smaller screen, but they also like to browse online while they are on the go. Thus, you will want to carefully control the amount of content that they see at one time. The loading speed of your website is also incredibly important.

2.      Introduce Mobile-Friendly Features

Consumers not only expect a website to be simple to navigate and load quickly, they also appreciate websites that make it easy to connect. One of the ways you can make it easier for consumers that are on the go is to add the click-to-call functionality. Instead of having to leave your site to hunt your number down to make a call, they can quickly use the click-to-call functionality to connect with customer service – without ever having to leave the page they are browsing.

3.      Offer Mobile-Only Incentives

Although browsing has moved online, consumers are sometimes still reluctant to make a purchase from their mobile device. Many consumers prefer to use their mobile device to research a product or service before buying. One of the ways you can encourage consumers to go ahead and make a purchase online is by offering mobile-only incentives or coupons. For example, discount screens and instant coupons can be used that pop up only when a customer is on mobile.

4.      Utilize Mobile-First Email Marketing

As you make the push to drive customers to mobile applications and/or your website, don’t forget emails. It is important to push across all fronts. Email marketing is a very effective method of getting in front of your customers. After all, email is one of the many things customers are looking at on their mobile devices.

5.      Incorporate Mobile-Focused Social Media

Social media is another important front you want to make sure you incorporate as you take steps to increase mobile customer engagement. While it is true the social media apps are already optimized for mobile, you will need to make sure your message is tailored correctly for each social media platform. Keep the message short and to the point and use the appropriate, mobile-optimized links.

Do you have ideas and plans for optimizing your customers’ mobile experience? If so, consider the benefits of working with an alternative provider that specializes in ecommerce, like eMerchantBroker.com. Your business can secure payment processing services that allow your customers to choose from multiple payment options. You can also obtain the quick cash you need to make your plans happen – in as little as 24 hours.

What if I have bad credit, you ask? eMerchantBroker.com is happy to work with merchants that are in the process of rebuilding their credit score and offer a bad credit merchant account that can help you get back on your feet and your business off the ground.

Let us help you get a high risk merchant account today!

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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