5 Ways to Boost Conversions By 10% or More

Sep 18, 2014

In today’s competitive market, businesses are constantly looking for ways to change website visitors to paying customers. Split-testing is one popular method designed to boost conversion rates. The following are 5 sure-fire tests that business owners can try that are guaranteed to achieve conversion rates of at least 10 percent.

Free Trials

Free trials are a popular and attractive split test that consumers enjoy and understand. Free trials also work with a variety of products like supplements, software, and information products. This method gives the consumer a chance to become attached to the product before purchase. A strategic trial period many times leads to an eventual sale of the product once the trial ends.

Risk Assurances

Many consumers are afraid of getting scammed by illegitimate businesses. Adding risk assurances near the point of action is a way to instill confidence, trust, and legitimacy on your website. Assure them that your website and their credit card information are safe and protected. Show testimonials from previous customers, and explain shipping/handling or any other charges that might occur to invoke transparency.

Make the Call to Action Stand Out

Ensure that the call to action is distinguishable from the rest of the content so that consumers know where to click to buy your products. This can be done by using a different font color, or by adding a box around the call to action content and buttons.

Engage the Consumer

Simple and relevant engagement devices like quizzes or surveys keep potential customers on your website longer. The longer a prospect stays on your website, the more likely they are to purchase a product.

Raise Your Price by the Desired Conversion

Set a reasonable conversion rate like 10 percent, and then raise your prices by 10 percent. Such a small increase will most likely go unnoticed and can increase your net profit by 10 percent in the long run as well.

Whatever method you choose, eMerchantBroker will be here to support you with our trial offer merchant account for new businesses. If you are in one of the following industries then your business is seen as “high risk, “which means traditional payment processors will avoid offering you their services:

  • Adult
  • Travel clubs & agencies
  • Smoke shop
  • Bail Bonds
  • eBooks
  • Furniture
  • Tech Support
  • Advance Payments
  • Auctions (Penny Auctions & Traditional)
  • Brokers
  • Calling Cards
  • Charities
  • Coupons
  • Diet Programs
  • Subscriptions

We understand that every venture deserves a chance to succeed.

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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