In today’s competitive market, businesses are constantly looking for ways to change website visitors to paying customers. Split-testing is one popular method designed to boost conversion rates. The following are 5 sure fire tests that business owners can try that are guaranteed to achieve conversion rates of at least 10 percent.
Free trials are a popular and attractive split test that consumers enjoy and understand. Free trials also work with a variety of products like supplements, software, and information products. This method gives the consumer a chance to become attached to the product before purchase. A strategic trial period many times leads to an eventual sell of the product once the trial ends.
Many consumers are afraid of getting scammed by illegitimate businesses. Adding risk assurances near the point of action is a way to instill confidence, trust and legitimacy to your website. Assure them that your website and their credit card information is safe and protected. Show testimonials from previous customers, and explain shipping/handling or any other charges that might occur to invoke transparency.
Make the Call to Action Stand Out
Ensure that the call to action is distinguishable from the rest of the content so that consumers know where to click to buy your products. This can be done by using a different font color, or by adding a box around the call to action content and buttons.
Engage the Consumer
Simple and relevant engagement devices like quizzes or surveys keep potential customers on your website longer. The longer a prospect stays on your website, the more likely they are to purchase a product.
Raise Your Price by the Desired Conversion
Set a reasonable conversion rate like 10 percent, and then raise your prices by 10 percent. Such a small increase will most likely go unnoticed and can increase your net profit by 10 percent in the long run as well.
Whatever method you choose, eMerchantBroker will be here to support you with our trial offer merchant account for new businesses. If you are in one of the following industries then your business is seen as “high risk, “which means traditional payment processors will avoid offering you their services:
- Travel clubs & agencies
- Smoke shop
- Bail Bonds
- Tech Support
- Advance Payments
- Auctions (Penny Auctions & Traditional)
- Calling Cards
- Diet Programs
We understand that every venture deserves a chance to succeed.
Contact us today about your low hassle trial offer merchant account