4 Tips on Getting More Shares From Your Marketing Videos

Mar 28, 2018

Are you a business owner trying to attract more customers? Utilizing the power of internet marketing is a great way to further the reach of your business. In order to catch the eye of the general public, you will need to find a way to set yourself apart from the competition. One of the best ways to do this is by investing in the production of a corporate video.

With help from media professionals such as Spiel Productions, you should have no problem getting the right results from the video production process. Your main goal should be creating a video that is both entertaining and informative. When done the right way, these types of videos get shared thousands and maybe even millions of times all over social media.

While there is no formula to creating a viral video, there are a number of things you can do to ensure the success of this marketing material. Read below to find out about how to make your videos more shareworthy.

1. You need to Keep it Short

According to a study released by the University of Rochester, the ideal length of a marketing video is between three and five minutes. If you have a longer recording, the best thing you can do is to split it up into a few different segments. If your video is too long, you run the risk of boring your audience and losing a potential customer in the process.

Before putting your videos out online, you need to watch them a few times. Being objective when watching these videos is a great way to catch any issues that need to be fixed. If you have a hard time being objective with your own marketing material, letting the production company you have hired look at it is a great idea.

2. Create a Bit of Suspense

Keeping the attention of the consumer should be your main goal when putting together a new marketing video. The best way to do this is by creating a bit of suspense in the video. Posing a question to the viewer at the beginning of the video is a great idea.

Once you have posed this question, you can spend the rest of the video answering it for your audience. Using tricks of the trade like this can help you create a video that is entertaining and easy to share. The last thing you need to do is rush this process due to the problems this can cause.

3. Make Sure the Content of the Video is fresh

When coming up with a script for your video, you need to work hard to ensure the information contained in it is fresh and accurate. Usually, business owners will use things like statistics to drive their point’s home. While using statistics is a great thing, you need to make sure you are not being misleading with them.

Fact-checking the script you have produced is essential and a great way to avoid problems in the future. If a consumer gets the feeling they are being misled by your video, they may shy away from using your business. Instead of having to deal with this problem, you should take the time to thoroughly review your script beforehand.

4. Entertain Your Audience

While informing your audience is important, you should also focus on entertaining them as well. Videos that use humor to tell a story are usually wildly successful. Allowing consumers to see the human side of your business is a great way to earn their trust. If you are unsure about how to make your video funnier and more engaging, getting advice from professionals in this industry is a great idea. They will be able to give you pointers on how to enhance the engaging nature of your video.

Paying professionals for help during the video production process is well worth it.

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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