Are you a business owner trying to attract more customers? Utilizing the power of internet marketing is a great way to further the reach of your business. In order to catch the eye of the general public, you will need to find a way to set yourself apart from the competition. One of the best ways to do this is by investing in the production of a corporate video.
With help from media professionals such as Spiel Productions, you should have no problem getting the right results from the video production process. Your main goal should be creating a video that is both entertaining and informative. When done the right way, these types of videos get shared thousands and maybe even millions of times all over social media.
While there is no formula to creating a viral video, there are a number of things you can do to ensure the success of this marketing material. Read below to find out about how to make your videos more shareworthy.
1. You need to Keep it Short
According to a study released by the University of Rochester, the ideal length of a marketing video is between three and five minutes. If you have a longer recording, the best thing you can do is to split it up into a few different segments. If your video is too long, you run the risk of boring your audience and losing a potential customer in the process.
Before putting your videos out online, you need to watch them a few times. Being objective when watching these videos is a great way to catch any issues that need to be fixed. If you have a hard time being objective with your own marketing material, letting the production company you have hired look at it is a great idea.
2. Create a Bit of Suspense
Keeping the attention of the consumer should be your main goal when putting together a new marketing video. The best way to do this is by creating a bit of suspense in the video. Posing a question to the viewer at the beginning of the video is a great idea.
Once you have posed this question, you can spend the rest of the video answering it for your audience. Using tricks of the trade like this can help you create a video that is entertaining and easy to share. The last thing you need to do is rush this process due to the problems this can cause.
3. Make Sure the Content of the Video is fresh
When coming up with a script for your video, you need to work hard to ensure the information contained in it is fresh and accurate. Usually, business owners will use things like statistics to drive their point’s home. While using statistics is a great thing, you need to make sure you are not being misleading with them.
Fact-checking the script you have produced is essential and a great way to avoid problems in the future. If a consumer gets the feeling they are being misled by your video, they may shy away from using your business. Instead of having to deal with this problem, you should take the time to thoroughly review your script beforehand.
4. Entertain Your Audience
While informing your audience is important, you should also focus on entertaining them as well. Videos that use humor to tell a story are usually wildly successful. Allowing consumers to see the human side of your business is a great way to earn their trust. If you are unsure about how to make your video funnier and more engaging, getting advice from professionals in this industry is a great idea. They will be able to give you pointers on how to enhance the engaging nature of your video.
Paying professionals for help during the video production process is well worth it.