Lead generation is the only way that your business is going to survive in today’s economy. The market is saturated with businesses providing the same services, competing for the same consumers. How can your business get ahead? With smart, dependable lead generation. Your business can’t bet on one type of lead generation anymore. Now you must get creative to find and keep fruitful leads. Here are a few tips about lead generation that can put your company to the front of the pack.
Ask Your Consumers Why
It is unreal how many business owners are afraid to ask their customers why they chose them instead of their competitor. This is the social media age, which means that consumers like and want a communicative relationship with the businesses they frequent. Ask them why they bought this or that product, take that information and use it to inform future decision making.
Create a Report
This report should include insider information that will attract your desired target. For example, if you sell pet toys and want to generate new leads, release a report with a salacious title like, “The Top 10 Pet Toys of the Year.” This will intrigue your target audience and drive them to your website or business.
Create an Ad
Make a direct response ad that will draw the attention of your desired audience. The ad should have a strong headline, identify the problem that the consumer is trying to solve, give the solution by having the consumer perform a certain task that will result in a lead opportunity for you. This can be done in a variety of ways, like by asking them to input their email in exchange for your special report.
Record and Manage Responses
Once you’ve gotten leads, set up a response mechanism that records them and can tell you where they came from. Then take the information and manage the leads. The ACT Contact Management System is one system that can do this. There are also many other systems available to record and manage leads, some of which are free.
High Risk Merchant Account for Lead Generation Business
Many businesses decide to contract with lead generation companies to handle their lead generation needs. eMerchantBroker can construct merchant accounts for lead generation businesses that will handle all of your needs. We have the biggest network of processors and banks under one roof. This enables us to provide superior customer service and 24hr. coverage.
Contact us today about your merchant account for lead generation business.