4 Tips Guaranteed to Enhance Your Lead Generation Strategy

Jul 28, 2014

Lead generation is the only way that your business is going to survive in today’s economy. The market is saturated with businesses providing the same services, and competing for the same consumers. How can your business get ahead? With smart, dependable lead generation. Your business can’t bet on one type of lead generation anymore. Now you must get creative to find and keep fruitful leads. Here are a few tips about lead generation that can put your company at the front of the pack.

Ask Your Consumers Why

It is unreal how many business owners are afraid to ask their customers why they chose them instead of their competitors. This is the social media age, which means that consumers like and want a communicative relationship with the businesses they frequent. Ask them why they bought this or that product, take that information, and use it to inform future decision-making.

Create a Report

This report should include insider information that will attract your desired target. For example, if you sell pet toys and want to generate new leads, release a report with a salacious title like, “The Top 10 Pet Toys of the Year.” This will intrigue your target audience and drive them to your website or business.

Create an Ad

Make a direct response ad that will draw the attention of your desired audience. The ad should have a strong headline, identify the problem that the consumer is trying to solve, and give the solution by having the consumer perform a certain task that will result in a lead opportunity for you. This can be done in a variety of ways, like by asking them to input their email in exchange for your special report.

Record and Manage Responses

Once you’ve gotten leads, set up a response mechanism that records them and can tell you where they came from. Then take the information and manage the leads. The ACT Contact Management System is one system that can do this. There are also many other systems available to record and manage leads, some of which are free.

High Risk Merchant Account for Lead Generation Business

Many businesses decide to contract with lead generation companies to handle their lead generation needs. eMerchantBroker can construct merchant accounts for lead generation businesses that will handle all of your needs. We have the biggest network of processors and banks under one roof. This enables us to provide superior customer service and 24hr. coverage.

Contact us today about your merchant account for lead generation business.


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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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