4 Payment Methods to Integrate for the 2020 Holiday Season

Nov 02, 2020

With six-months of uncertainty and instability due to the Coronavirus under our belts, there does not seem to be a light at the end of the tunnel. At least, not yet. The changes that have ensued, with mandatory closings and social distancing, has predictably impacted brick and mortar businesses. Those that did survive have moved strategically online. Consumers, terrified of infection, have demanded contactless payments. 

Something that was not expected was, not the consumers’ desire for contactless payments via a contactless card or mobile wallet, but a completely new payment channel. 

When PayPal and PYMNTS collaborated on a consumer survey, the primary driver that motivated a consumer to choose one retailer over another was the “availability and acceptance” of the payment methods they preferred. 

What was discovered was that consumers were more often choosing BNPL (Buy Now Pay Later) options. Given the reality that the COVID-19 pandemic has forced more than 50 million Americans to file for unemployment, this doesn’t seem surprising.

Since consumers’ financial situation has changed so dramatically, it is only fair that their expectations for payment change as well. That is why, as merchants, it will be necessary to offer payment options where consumers feel like they are more in control of their spending.  Here are four payment methods you should look into integrating this 2020 Holiday Season:

 

  • PayPal’s Pay in 4: A trusted name worldwide, PayPal is offering its account holders pay for items from $30 to $600, interest-free over a period of six-weeks. Merchants will receive the funds up-front. They are only required to pay the PayPal standard rate. Another plus is that PayPal is assuming all the risk associated with payment-acceptance. 

 

 

  • Afterpay: This Australian-based startup has exploded as one of the best names on the BNPL stage, just in the last 24 months. With no credit checks and instant approval, they too offer payment in four installments, interest-free. 
  • Klarna: The Stockholm-based online payments firm, dubbed “top fintech unicorn”, also features a BNPL, with interest-free financing on retail purchases over a period of installments. How it works is that Klarna will pay a merchant as soon as a customer purchases an item on its platform. The customer is then invoiced over installments. 

 

 

  • Apple Pay: Apple users, as a demographic, are known to spend three times more per transaction. This demographic is also likely to buy items that are considered “non-essential” like luxury gifts. 

 

Apple Pay has solidified itself as a secure and efficient payment method among its users. Consumers simply keep their credit card information with Apple. The merchant is able to receive all pertinent information to process the transaction.

Consumers are not required to use their iPhones to complete their purchases, as Apple Pay can be used on Macs. If merchants choose Apple Pay, there are no additional charges. They are only responsible for the credit card rates. The only requirement for merchants is that they need a shopping cart that supports Apple Pay. 

Propel Your Sales This Holiday Season 

As digital shopping becomes more habitual, merchants must provide customers with a smooth, secure, and flexible shopping experience. This in itself will build trust and sales during these difficult, economically challenging, and uncertain times. 

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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