3 Smart Strategies = Healthy Tech Support Merchant Account

Jul 24, 2018

Most businesses know the importance of getting their business out in the public and getting potential customers talking about a brand. Unfortunately, many startups, especially smaller ones, don’t think about developing a marketing strategy or earmarking money to start and maintain one.

A lack of marketing strategy can stop a tech support company before it starts. To keep a healthy, successful tech support merchant account, which allows your business to accept and process credit card payments successfully, you must make marketing a priority. Check out these three ways to market your business on the path to success.

1.    Know Your Audience

Startups often are the brainchildren of people who are passionate about a specific product or service. Many times, a certain type of tech support or app is created out of necessity. The creator or someone close to the creator dealt with a specific problem and the person couldn’t find a way to solve it. With that being said, remember these people when you are building your tech startup. The people you are helping are your audience. Focus on them and figure out how important your startup is to these people before trying to attract the attention of the most-coveted media outlets. If you don’t flesh out these details and focus on your audience, you run the risk of putting the cart before the horse. This basically means that the public will find all of the flaws in your business and the work that you do.

2.    Build Quality Relationships

Tech startups often feel they can build their customer bases quickly and easily through growth hacking, which looks for the best way to grow a business through rapid experimentation via multiple channels. While this is a way to reach customers, it is not a way to build a loyal customer base. In the beginning (and mostly just at the start), quality customers are more important than quantity. Early in the tech support phase, you want to reach customers that will advocate and refer your brand. Your marketing strategy should focusing on a small, unique group of followers who really believe in your type of business and services. Though this will take time, it is the best way to sustain a strong group of followers. These followers will stay with you, talk about you, and share what you do with others. All of these things are paramount to succeeding as a tech startup.

3.    Reach Your Audience Where They Are

Instead of chasing every social media opportunity available, stand back and do your homework. Find out where your audience is congregating, and put your efforts there. Smart tech startups will notice early that every person isn’t a potential customer. If you focus on high-quality channels that are catered to your audience, you will get the best results. Otherwise, you are wasting your time, effort, and best content in areas where you potential fan base won’t even take a second look.

The Final Say

Building a successful marketing strategy is an integral key to any successful business, including a tech startup or one in the early stages. By knowing your audience, where they read and share content, and by nurturing those relationships, you are putting your tech startup in the best possible scenario for success.

Figuring out your marketing approach also will help you get and maintain a tech support merchant account. Startups and tech support businesses are considered “high risk” by banks and traditional lenders. Therefore, you should anticipate higher rates and fees and some other restrictions and conditions.

When it’s time to select a merchant services provider, look for a high-risk payment solutions provider. eMerchantBroker.com (EMB) specializes in payment solutions for high-risk merchants. EMB offers a simple, streamlined online tech support merchant account application process, which allows you to apply today.

Let us help you get a high risk merchant account today!

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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