Mobile is more than here to stay – it is taking over. Many consumers no longer use a laptop as their main device, in or out of the office. Tablets and smartphones are not only the device of choice for online shoppers, but also for inside the office. If your business has an online presence, you know how important it is to be conscious of the engagement level of visitors to your website, the users on your app and on creating a positive user experience.
However, even if your website works on mobile, that does not mean that your online presence is fully optimized for mobile customers. If you feel like your mobile engagement could use some attention, it is time to make a few changes to boost mobile engagement and keep your customers happy and coming back.
Consider the following 5 tips for better mobile customer engagement:
1. Keep the Experience Simple
To ensure the experience is as positive and convenient as possible, it is important to keep things as simple as possible. Mobile users are not only using a smaller screen, but they also like to browse online while they are on the go. Thus, you will want to carefully control the amount of content that they see at one time. The loading speed of your website is also incredibly important.
2. Introduce Mobile-Friendly Features
Consumers not only expect a website to be simple to navigate and load quickly, they also appreciate websites that make it easy to connect. One of the ways you can make it easier for consumers that are on the go is to add the click-to-call functionality. Instead of having to leave your site to hunt your number down to make a call, they can quickly use the click-to-call functionality to connect with customer service – without ever having to leave the page they are browsing.
3. Offer Mobile-Only Incentives
Although browsing has moved online, consumers are sometimes still reluctant to make a purchase from their mobile device. Many consumers prefer to use their mobile device to research a product or service before buying. One of the ways you can encourage consumers to go ahead and make a purchase online is by offering mobile-only incentives or coupons. For example, discount screens and instant coupons can be used that pop up only when a customer is on mobile.
4. Utilize Mobile-First Email Marketing
As you make the push to drive customers to mobile applications and/or your website, don’t forget emails. It is important to push across all fronts. Email marketing is a very effective method of getting in front of your customers. After all, email is one of the many things customers are looking at on their mobile devices.
5. Incorporate Mobile-Focused Social Media
Social media is another important front you want to make sure you incorporate as you take steps to increase mobile customer engagement. While it is true the social media apps are already optimized for mobile, you will need to make sure your message is tailored correctly for each social media platform. Keep the message short and to the point and use the appropriate, mobile-optimized links.
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