All of the major search engines – Google, Bing and Yahoo – have primary search results. The search results contain web pages, video content, local listings and other content that are ranked based on what that particular search engine considers to be the most relevant to users. In our world today, search engines serve millions of users looking for answers or information.
The purpose of SEO, or Search Engine Optimization, is to help websites reach the top of Google search. SEO operators are experts at knowing what keywords and phrases will garner more interest from Google and other search engines. With this knowledge, they can help a website phrase their opening and push the site to the first search page of Google. The end goal for an SEO is to improve their websites search engine rankings.
Having good content is the secret to getting natural links, and therefore good rankings and traffic. The majority of search engine users are more likely to choose one of the top 5 suggestions in the results. An SEO operator helps a website to take advantage of this fact by attracting visitors to a website or customers to an online store. SEOs not only improve the ranking of a website, but they also serve to improve the user’s experience and usability of a website.
According to reliablesoft.net, “Websites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.”
Marketing businesses like SEOs require special services when it comes to merchant processing. Because SEOs operate 100% online and have clients worldwide, it is an absolute must for SEOs to secure credit card payment solutions. Even though the SEO field is lucrative and thriving, securing such solutions is not as easy as you might think.
In truth, the majority of SEO start-ups require over 60k in monthly transaction volumes. This is a big problem, considering that most merchant processors are only willing to provide 25k in monthly transaction volumes for start-up marketing businesses. Thankfully, there are high risk providers – like EMB – that specialize in offering the services and features these marketing businesses need. A marketing merchant account, for example, provides a marketing business with the ability to grow while also avoiding struggles and setbacks.