The New Year is an opportunity to start over and to make sure that the coming year is better than the one before. For many Americans, this means losing weight, getting a degree, or finding true love. The online dating industry is on the rise and is ripe for innovative and insightful entrepreneurs to find more ways for adults to connect. But the needs and desires of consumers are constantly changing, and in order for online dating companies to be successful they must keep up with these ever changing variables.
Today, there are approximately 124.6 million single adults in the United States. That is 50.2 percent of the adult population that is unattached and looking for love. This means that the demand for online dating services is at its highest in history. According to 2013 Pew data, 11% of have used a dating app or website, and quite proudly. 22% of adults aged 25 to 34 years old would describe themselves as “online daters.”
Websites are no longer the dominating form of media when it comes to finding love. Mobile apps are quickly becoming the preferred method of dating. For example, the popular dating app, Tinder, has more than 50 million users who eagerly log into the app over 11 times a day.
Not only are there more singles than ever in the United States who are using dating apps and websites, these singles are also going on more dates, consequentially spending longer using dating services before settling down. The average age for a first marriage for a man is 28.2, reports the 2010 census. The average age for a first marriage for a woman is 26.1, reports the same census.
Although marriage is traditionally the result or dating, it is not the end for many Americans. 4 out of 10 Americans will marry more than once. This means that 40% of your customer base will be returning to your dating app or website, further extending the life of your online dating business.
eMerchantBroker.com is the #1 adult dating merchant account payment processor in the United States. We will ensure that your customers have access to multiple payment options that will expand your business and keep your customer satisfied, and looking for love.