The Subscription Economy continues to show signs of robust health and growth. Zuora, a leading cloud-based subscription management platform has released the biannual “Subscription Economy Index” which measures the health of subscription businesses and its impact on the overall economy. In the last seven years, the companies that were featured from North America, Europe, and Asia-Pacific have seen their sales...
The operators of a worldwide negative option scam admitted to deceptively promoting “risk-free” trials and then, charging the consumers full price for the items and enrolling them in long-term, automatically-renewed product plans without their consent. A court order resolving the Federal Trade Commission’s complaint requires the defendants to no longer engage in this type of scam and pay more than...
Getting a merchant account and secure card processing services for a high-risk business— like those that offer trials before a sale—is not easy, especially if you go searching in the wrong places. Conventional banks will naturally reject you. But you stand a chance with modern high-risk merchant account providers like eMerchantBroker.com. The nature of such businesses, plus a few other...
You spent months pouring blood, sweat and tears into your business only to be informed that it falls under section B5 for “Prohibited Businesses”, which reads: “Any product, service, or activity that is deceptive, unfair, predatory or prohibited by one or more Card Networks”. After investing so much time and money into your startup, you have been denied a payment...
Merchant accounts are needed for nearly every type of business. Unless you are a 100% cash business, you need one of these accounts. Due to the overwhelming number of businesses who utilize merchant account processing services, it seems like it would be easy to find an account. For some it is, but for the majority of business owners in the...
Negative option billing isn’t very new to merchants. For quite some time now, sellers who have new products or services often consider giving them out for tree trial before customers can decide whether to make a purchase or not. It is an excellent way to attract interested consumers. This is what happens; someone comes across your products and takes an...
Global value sales are projected to account for more than US $131 billion in 2019, and skin care will go on serving as beauty’s largest category counting for about US $20.1 billion to its value from 2014 to 2019. Emerging markets in Asia Pacific including China which will represent almost 60% of skin care’s absolute value growth by 2019 will...
To start with, Negative Option Billing is a process where a merchant puts a certain product or service on free/subsidized offer so that customers can try the product/service for a small fee before committing to purchase. Before they gain access to the free sample, the merchant will record the customer’s credit card information. After the trial period expires, the customer...
Offering free trials is something that many businesses do not do. They think that it costs money in the long run, and that it is wasteful. However, while not everyone will purchase from you, there are ways that you can make sure that your free trial offers are successful. First off, make sure that you have adequate contact information for...
Everybody loves free stuff, and the word “free” attracts consumers to go out of their way to win or attain free things. For marketing best practices, offering free giveaways to prospects and customers is a good business strategy that can result in new and repeat customers. Free giveaways allow the consumers to try a product or service risk-free that they...
