According to Dun & Bradstreet, the global direct marketing services market is predicted to reach close to $6.7 billion by the year 2027. The US direct marketing services industry is made up of 2,500 companies. They all have a combined revenue of around $9.5 billion. The direct marketing industry forms part of the larger marketing and advertising sector. What Is...
How are you currently accepting payments? Are you trying to determine whether or not your business should use recurring payments? Thanks to the constant changes in payment processing to satisfy the needs and demands of customers, there are always new ways to simplify and improve the process of collecting payments. One of the most common being recurring payments. What are...
Recurring payments are beneficial and time efficient for both merchants and customers. Taking the center stage of the most popular and convenient business model today is the “subscription-based model.” If you are familiar with innovative streaming services such as Spotify, Amazon Prime, and Netflix, then you can see why this business model is taking the world by storm. It is...
The Subscription Economy continues to show signs of robust health and growth. Zuora, a leading cloud-based subscription management platform has released the biannual “Subscription Economy Index” which measures the health of subscription businesses and its impact on the overall economy. In the last seven years, the companies that were featured from North America, Europe, and Asia-Pacific have seen their sales...
The continuity economy is among the most successful business structures. However, the high risk nature of continuity subscription businesses makes merchants look for high risk payment professionals that can help them grow their business with ease. This article will help you discover more about these businesses, as well as will help continuity subscription merchants avoid having a harder time opening...
MasterCard announced new guidelines to stop merchants that hoodwink consumers into signing up for paid subscriptions by luring them in with free trials. The goal is to make the process of cancelling subscriptions for those that started as free trials simpler. Understanding the New Guidelines Starting April 12, merchants that accept MasterCard must get the cardholder’s approval at the end...
Law enforcement authorities go on warning that continuity billing scams are increasing and it’s critical to take the necessary measures to avoid being victimized. Where can continuity/subscription merchants find the most reliable merchant services for their business? Just read below to know more on the topic. Continuity Billing Scams: How to Avoid Them With eCommerce being on the rise all...
In the modern world of technology, the payments industry provides merchants with various striking opportunities that can incredibly help them with payment processing. Recurring billing is one of them. This article will tell you about recurring billing, as well as how you can open a recurring credit card billing merchant account fast and easily. What Is Recurring Credit Card Billing?...
According to the 2016 US Consumer Payment Study by a US credit card processor, merchant acquirer and bank credit card issuer, 23% of credit card users and 33% of debit card users choose to pay with recurring billing. Recurring Billing Recurring bills play an important role in of our lives. This refers to both business and personal finances. Consumers are...
To start with, Negative Option Billing is a process where a merchant puts a certain product or service on free/subsidized offer so that customers can try the product/service for a small fee before committing to purchase. Before they gain access to the free sample, the merchant will record the customer’s credit card information. After the trial period expires, the customer...
