Customer support is a vital factor in every successful business. Both existing and prospective buyers expect your company to provide quality service — and if it doesn’t, you may lose them altogether. Sounds dramatic? Never underestimate the sheer competitiveness of the online marketplace; it’s estimated that American businesses lose $83 billion every year due to abandoned purchases and brand-switching. Your...
Don Draper had it easy. In the Mad Men era of television, radio, and print, media marketing was fairly simple. A company broadcasted out messages to as many people as possible, using the then new technologies of mass media. The greater the number of eyes and ears exposed, the more products sold. It wasn’t a perfect correlation, but it was...
The Direct Marketing Association reports the market has been more agreeable in the past a few years for direct marketing companies. Direct marketing campaigns in all channels have accounted for over $1.7 trillion in annual sales through the US economy. If you are searching for efficient and secure solutions for direct marketing credit card processing, you should turn to...
Of all the techie newness to come in 2015, apps for nearly everything were leading the way. From cosmetic “try on” apps to banking apps, and even textbooks, mobile apps are making it possible to rely on your phone or tablet for nearly everything. If you have a good eye for marketing, and are looking to enter the field, this...
